Big Lead Sports Bar



Perhaps you've heard or seen the recent rumblings about MMA fighter Chuck Lidell or professional attention-monger Chad Ochocinco running and/or working out naked. It turns out that they're a part of a viral marketing campaign for Reebok, and not a sequel to ESPN the Magazine's "Body Issue", which gave us the timeless image of Casey Hampton naked in 2009.

But today comes a new twist on this campaign, courtesy of this "tweet" from sports business reporter Darren Rovell of CNBC:

That's right ladies, Santonio Holmes and Sidney Crosby. All nude.

Before anyone gets too carried away, Rovell later clarified that there is no guarantee that Crosby would appear nude. And if he does, I would be completely shocked, because that seems in direct conflict with the way he's been so carefully marketed to this point.

As for Santonio, his participation wouldn't surprise me at all. He's already been naked on the internet without even getting paid, so anything would be a bonus at this point.

Sid the Kid Part of Ad Campaign Featuring Nude Viral Videos? [Puck the Media]

Email: Twitter: Facebook: Facebook Group


Aire said...

Oh happy day!!! :)

Louis Lipps is my homeboy said...

I love Sid, but not that much.

BurressWithButterflywings said...

If Tone is goin' nude, they are going to need 2 pages.